The program of study Information in the Digital Environment was created in response to the demand from employers for specialists in the field of web publishing, service of institutions and companies in the information sector conducting virtual activities (online bookstores, publishing houses, digital libraries, repositories), as well as for employees competent in creating databases and managing electronic content. Studies in the field of Information in the digital environment educate and develop research and professional skills extremely useful in the information society.
Information about the specialties implemented in the program: virtual book institutions: basics of digital librarianship, archives and repositories, promotion and marketing in the book market Information management: economics of information, information management in the media, infobrokering, information audit
Professional qualifications obtained by graduates (undergraduates): Graduates of the course are prepared to begin their careers in various types of institutions and organizations operating, to a greater or lesser extent, in a digital environment or using electronic forms and sources of information. List of selected professions for the graduate: archivist of electronic documents, analyst of information and media reports, information management specialist, specialist of scientific, technical and economic information, information broker (researcher), librarian.
Main subjects: Introduction to information science, Contemporary media market, Sources of written and electronic information, Searching and assessing the quality of electronic information, Networked work environment, Information design in a digital environment, Information processing methods, Editing of digital publications, Marketing and PR in business management, Social media in institutional management, Image management on the Internet, Art of self-presentation, Time management and teamwork.
Rules of qualification: Detailed information on the rules of qualification for the program can be found in the catalog of studies conducted at University of Lodz (Polish).
Profile of a graduate in the field of Information in the digital environment: Graduates of the Bachelors' program Information in the Digital Environment are prepared to begin their careers in various types of institutions and organizations that function, to a greater or lesser extent, in the digital environment or with the use of electronic forms and sources of information. List of selected professions for a graduate: archivist of electronic documents, analyst of information and media reports, information management specialist, specialist of scientific, technical and economic information, information broker (researcher), librarian.
This course we have launched in 2018. It generally aims to prepare students for information management (searching, selecting, developing, organizing, documenting, designing, processing, etc. of information) mainly in the business sector, but not only - also wherever such competencies may be useful; in addition, students are prepared for fluency in English with a focus on Business English.
Education on the course of Information Science with Business English is aimed at:
- to prepare students for positions related to management, as well as qualitative and substantive evaluation of various types of information;
- to enable those wishing to work in modern libraries to acquire the necessary competence in a separate specialization;
- to improve English language competence, with particular emphasis on Business English.
- classes are conducted in Polish, subjects: Business English, Problems of Informatology in English, Conferences and Events Organization, Research Methodology, Scientific Texts Writing - in English.
Main subjects: Information Science in Poland and worldwide, Information society and its challenges, Information ecology and network security, Information management, Time management and teamwork, Information architecture, Information specialist in the labor market, Management and marketing in business, Document management in the company, Problems of Information Science in English, Conference and Events Organization, Scientific Texts Writing, Business English.
Rules of qualification: A candidate applying for admission to the second degree program should have a degree in humanities and/or social sciences with a bachelor's, master's or engineering degree. Candidates are expected to have an interest in the processes of the information society. Knowledge of English at least at the B2 level. Detailed information on the rules of qualification for the program can be found in the catalog of studies conducted at University of Lodz (Polish).
Profile of the graduate of the Information Science with Business English: A graduate of the second degree program in Information Science with Business English is a highly qualified specialist in the field of management, as well as qualitative and substantive evaluation of different types of information, and is characterized by knowledge of English at the B2 level with particular emphasis on Business English. He is familiar with the principles of conducting information activities in various sectors of the economy and the workshop of conducting research. He has the ability to search, collect, select, design, process, input, analyze, synthesize, document, verify and interpret information. He is also characterized by social competencies necessary for work, including interpersonal and communication skills. The knowledge, skills and competencies acquired during his studies enable him to work in the information sector (information analyst, website traffic analyst, information broker, website content manager, information and documentation management specialist, website editor, publishing editor, conference services organizer, website designer, information bureau employee).
After graduation, graduates can find employment in:
- libraries,
- centers of scientific information,
- editorial offices of magazines and newspapers,
- publishing houses,
- domestic media (local, national),
- companies engaged in personnel consulting, consulting, market analysis (especially in the field of information search and analysis),
- companies engaged in media and Internet analysis,
- consulting and information outlets,
- local and central administrations (in the field of information management),
- portals, editorial offices and websites,
- companies (especially in the field of information search and analysis, document analysis, development of solutions for advertising and e-commerce).